Wish You Were Here
On July 8, 2020 the CMHC began an advertising campaign with the goals of bringing local Vancouverites to Granville Island.
From the CMHC Memo to island merchants:
We’re thrilled to announce that we have secured the "superboard” billboard on West 4th at the entrance to Granville Island for 8 weeks beginning July 8th. The billboard will advertise Granville Island to local residents as a fun “vacation” destination, where you can do all the things you enjoy on a traditional vacation. We will also be undertaking a social media campaign to support this message."